About the journal
Iranian Journal of Tourism and Hospitality Research (IJTHR), a broad-based journal, is an open-access journal that was founded in 2012 IJTHR accepts the most exciting original, review, short communication, novel, and high-impact contributions from the related areas of Tourism and Hospitality. The manuscript must comply with the journal scopes and have not been published or submitted elsewhere. All submissions to the IJTHR Journal undergo a fair, supportive, and double-blind peer-review process and it takes about four months after the first submission.
Note: for all authors, there is no Article Processing Charge (APC)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recent Articles
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Open Access Article
1 - The Nexus of Rural Ecotourism Entrepreneurship and Social Factors: Where Is the Missing Link of its Development?
Soofia Abbasi Seyed Mehdi Mirdamadi Maryam Omidi Najafabadi Seyed Jamal Farajollah HosseiniIssue 1 , Vol. 10 , Winter 2023This research has been conducted with the aim of investigating the effect of social factors on the development of rural ecotourism entrepreneurship in Dezful tourism villages. This research is a descriptive-correlation type that was conducted using a survey method. Resi MoreThis research has been conducted with the aim of investigating the effect of social factors on the development of rural ecotourism entrepreneurship in Dezful tourism villages. This research is a descriptive-correlation type that was conducted using a survey method. Residents of tourism villages of Dezful constitute the statistical population of this research, based on the Cochrane formula and the use of stratified random sampling, 381 households were selected as the research sample.The main tool of this research is a researcher-made questionnaire whose validity and reliability were tested and confirmed. In order to analyze data and test research hypotheses, structural equation modeling with partial least squares approach and PLS Smart software have been used. The findings showed that networking in the village, social participation, education and information, social capital and tourism capacities explain a total of 62.5% of the changes related to the rural ecotourism entrepreneurship. From this research, it can be concluded that social factors are always effective in the growth or retardation of rural ecotourism entrepreneurship according to their collective and cultural potential, and along with economic, historical, cultural and political factors, they can help the development of rural ecotourism entrepreneurship Manuscript profile -
Open Access Article
2 - Improving Accuracy of Tourist Demand Estimation of Asian Countries
Arshin Bakhtiari Yuhanis Abdul Aziz Azmawani Abdul Rahman Rosmah MohamedIssue 1 , Vol. 10 , Winter 2023Due to the importance of accurate tourism demand estimation, the evaluation of estimating approaches is still ongoing. To address this challenge, the current study aimed to present a novel estimation statistical approach for modifying ARIMA to compare with two most prom MoreDue to the importance of accurate tourism demand estimation, the evaluation of estimating approaches is still ongoing. To address this challenge, the current study aimed to present a novel estimation statistical approach for modifying ARIMA to compare with two most prominent soft computing approaches, ANN and SVM. ARIMAadj is the modified ARIMA seasonal adjustment that declares a potential replacement to conventional ARIMA. Current study investigated the accuracy of seasonal adjustment on conventional ARIMA and compared its accuracy with ANN and SVM in estimating tourist demand of Asian countries to South Korea. The results show that the modified ARIMA outperform the soft computing approaches for tourism demand estimation accuracy of five out of six source Asian countries. Therefore, it could be concluded although there is no optimal approach to estimate tourist arrivals with certainty, the findings of this study show that the seasonal adjustment in ARIMA would be a worthwhile model to estimate tourism demand of Asian countries. Manuscript profile -
Open Access Article
3 - The application of Discriminant analysis in identifying tourism potential areas
Javad Mahmoodi KaramjavanIssue 1 , Vol. 10 , Winter 2023This study is to identify the potential of tourism in areas that According to weaknesses of usual methods, the Discriminant analysis approach was used for this purpose. A method for combining the independent variables, to create a new variable that can be obtained using MoreThis study is to identify the potential of tourism in areas that According to weaknesses of usual methods, the Discriminant analysis approach was used for this purpose. A method for combining the independent variables, to create a new variable that can be obtained using different variations. In order to have criteria for comparison, six another tourism regional information, entered in the analysis and differences between study areas examined. The dependent variable of this study is the planar variable of regions, in both tourist attraction areas and areas with tourism potential have been diagnosed. This method shows combines two or more independent variables that best explain the difference between two or more groups. The results showed that 25 variables of 33 study variables have no significant effect in attracting tourists and rate of them in control areas and areas of study were identical. Also, the 53.414 for detection indicator (between 0 to 100) was estimated tourist areas and areas with potential for tourism that is obtained from 8 variables of the notification, Reputation, awareness of people from regional, tourism service availability, quality of access reads, the route map existence, access to water for washing and access to drinking water. As results, four of the five target area has the potential for tourism. Manuscript profile
Most Viewed Articles
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Open Access Article
1 - Scrutinizing the Role of Tourism Industry on Reducing the Housing Unsustainability in Informal Settlements (Case study: Manoochehri neighborhood in Hamadan)
Mohammad Rahmani Masoomeh DelphaniIssue 2 , Vol. 5 , Spring 2017Today, tourism has become a highly successful and profitable industry in the world, especially in developed countries. Hamadan province in Iran has a lot of tourist attractions. According to statistics released by the Heritage, Handicrafts and Tourism Organization in th MoreToday, tourism has become a highly successful and profitable industry in the world, especially in developed countries. Hamadan province in Iran has a lot of tourist attractions. According to statistics released by the Heritage, Handicrafts and Tourism Organization in the province, there are over 1831 historical and cultural recorded works in Hamedan province. Therefore, by investing in the tourism sector, the province can be turned into a tourist destination, helping to create jobs and increase people's income. This research is an applied one, conducted by field and observation methods. Thus, tourism can be considered as a rescue tool for sustainable urban development, especially in marginalized areas. In this research, the effect of tourism industry on decreasing housing unsustainability will be studied in one of Hamedan's marginal neighborhoods, Manoochehri neighborhood, emphasizing on sustainability components. Using a researcher-made questionnaire, the researcher analyzed the extent of each of the components to answer the research questions and, through the SWOT table, identified the strategy of intervention in the neighborhood to reduce the incidence of unsustainability and, in the end, considering the strategy and the results of the questionnaire, it has come up with the necessary strategies. Manuscript profile -
Open Access Article
2 - Presenting the Particular Value Model of the Green Brand from the Point of View of Sports Tourists on the Island of Kish
Ali Bagheri Farshad Tojari Ali ZareIssue 2 , Vol. 9 , Spring 2022The purpose of this research is to investigate the factors affecting the formation of the green brand in sports tourism in Kish Island. Two standard questionnaires on a 5-point Likert scale have been used. The statistical population of this research is 550 sports touris MoreThe purpose of this research is to investigate the factors affecting the formation of the green brand in sports tourism in Kish Island. Two standard questionnaires on a 5-point Likert scale have been used. The statistical population of this research is 550 sports tourists who traveled to the target destination to participate in a training camp, an event, or a sports competition, and the statistical sample of the research was determined by the available method according to the Morgan Table of 225 people. Content validity was used for validity, and Cronbach's alpha coefficient was used for reliability. The component of awareness of the destination brand can predict sports tourism in the tourist destination of Kish (t=7.34). The brand image component of the destination has the ability to predict sports tourism in the tourist destination (t = 8.12). The perceived quality component of the destination brand can predict sports tourism in the tourist destination of Kish (t = 8.23). The component of the perceived value of the destination brand can predict sports tourism in the tourist destination (t = 8.35). All the components of Green Brand Equity (GBBE) can predict sports tourism in the tourist destination of Kish. Manuscript profile -
Open Access Article
3 - Strategic Planning in Hotel Industry (Case Study: Parsian Evin Hotel)
Zeinab Rajabi Amin Pir Mohammad Zadeh Mina Zarepour Fatemeh Doozandeh ZibaryIssue 3 , Vol. 5 , Summer 2018In this research, we try to determine the strategic planning and the most appropriate strategic options for hotels through a case study, considering the current situation of hotel industry in Iran. For this purpose, Parsian Evan hotel, a four star located in Tehran was MoreIn this research, we try to determine the strategic planning and the most appropriate strategic options for hotels through a case study, considering the current situation of hotel industry in Iran. For this purpose, Parsian Evan hotel, a four star located in Tehran was selected as a case study. Initially, the mission and vision of the hotel were expressed; then a questionnaire was prepared for investigating the internal and external environment of hotel and determining its strengths, threats and opportunities of the hotel and distributed among 5 senior managers in Evin Hotel. In the next step, the information of the questionnaires was extracted and the evaluation matrices of internal and external factors were formulated based on that information. Next, the related strategies were provided after comparing the weaknesses, strengths, opportunities and threats. The most important strategic options were identified based on the views and comments of the above-mentioned senior managers and consultations with two of the elites of the hotel industry in Iran, according to which the SWOT matrix and internal and external factors (IE) were prepared. Finally, the related strategies were introduced and the quantitative strategy planning matrix (QSPM) was formulated by identifying the hotel’ position in the IE matrix. The results of the matrices indicated that Evin Hotel is currently in an aggressive position and can use the most important strategies related to the comparison of strengths and opportunities (SO) to overcome the competitors. In addition to Evin hotel, the top managers of other hotels can also use the presented process for their strategic planning according to their capabilities. Manuscript profile -
Open Access Article
4 - Does Ecotourism Development Promote Rural Women’s Empowerment?
Sahar Aghdasi Maryam Omidi Najafabadi Seyed Jamal Farajollah HosseiniIssue 2 , Vol. 9 , Spring 2022Today, the tourism industry is of great interest in the world in a sustainable development strategy. In developing countries with an extremely high rural population, such as Iran, ecotourism is considered as a potential for economic growth. Rural women, as a group with MoreToday, the tourism industry is of great interest in the world in a sustainable development strategy. In developing countries with an extremely high rural population, such as Iran, ecotourism is considered as a potential for economic growth. Rural women, as a group with multi-functional roles in the rural household economy, can be considered the leading players in the development of ecotourism. This; the article is prepared as a review. To; find related documents, 12,400 articles were found using Google Scholar and the keywords "Ecotourism" and "entrepreneurship." Then, by adding the word "rural women," the number of articles decreased to 384. Then the title and abstract of the articles were examined and those related to this research were selected. Moreover, finally, the studies and investigations conducted to answer the following three questions: What is Ecotourism? Is there a connection between ecotourism and empowerment? Can Ecotourism play a role in empowering rural women? Finally, some recommendations have been presented based on the findings. Manuscript profile -
Open Access Article
5 - Host-Guest Attitudes toward Socio-Cultural Carrying Capacity of Urban Tourism in Chalus, Mazandaran
Seyyed Mohammad Mirtaghian Rudsari Najmeh GharibiIssue 2 , Vol. 6 , Spring 2019Cities have plentiful of tourism attraction and they always attract many tourists. Therefore, sustainable urban tourism development and its wise management require planning. In this research, the most important goal is to assess and enhance Chalus tourism carrying capac MoreCities have plentiful of tourism attraction and they always attract many tourists. Therefore, sustainable urban tourism development and its wise management require planning. In this research, the most important goal is to assess and enhance Chalus tourism carrying capacity toward sustainable development of urban tourism. This survey is a developing kind and its method is quantitative and analytical. In this survey, Chalus city has been selected not only because of having many attractions and its importance in national and international levels but also because of its multiple roles. The time domain has been 2016. The results show that caring capacity and tourism quality of the city is much more than what is now although, tourism facilities and infrastructure of the destination is still in the progress and negative socio - cultural effects of the destination is gradually perceived by the tourists and number of tourists is more than capacity. Totally, it can be concluded that Due to the volume of tourists being more than physical capacity of tourism in this destination, local community have felt negative sense of tourism impact on cultural and social dimensions. On the other hand, the quality of the tourism experience in Chalus is declining and only natural attractions of this city is attracting tourists to the destination and proper facilities tourism could not have played appropriate role in this regard. Manuscript profile -
Open Access Article
6 - Comparative Principles of Spatial Structure of Commercial Buildings in Arid Climate of Iran: an Iconic Architecture Case study in Yazd and Tabriz
leila zarrin Majid mofidi SHemirani Mansoureh TahbazIssue 4 , Vol. 7 , Autumn 2020Cities are prominent signs of civilization in every nation. The signs, old symbol of ideas, customs, relationships and interactions of people have played a role in the formation of cities and intertwined a set of environmental, geographic, climatic, traditional and reli MoreCities are prominent signs of civilization in every nation. The signs, old symbol of ideas, customs, relationships and interactions of people have played a role in the formation of cities and intertwined a set of environmental, geographic, climatic, traditional and religion combination. Historic cities in Iran are the most valuable cultural heritage that expresses the dynamism, vitality and symbol of urban life. Iconic architecture promotes the identification of a place, city or area. Structural, functional and artistic aspects of architecture, particularly those that represent unique features, attract tourists. Architectural and urbanity of ancient Iran have always attracted tourists throughout the world. These features include principles that have been manifested in the heart of the tradition. In recent decades, due to unbalanced expansion of cities and discontinuity of spatial organization, and arrival of new technologies, globalization and the space density, traditional city is far from its truth and it has created challenges for traditional urbanism and modern urbanism. Therefore, the main content of this paper includes and analyzes the commercial buildings in Tabriz bazaar and Khan Bazaar in Yazd and their effects on tourism and tourist attraction. Moreover, it represents the similarities and differences between these two places in Qajar era. Such a study appears to be essential as there is a lack of enough research in this ground. For this reason five commercial buildings in Tabriz and four others in Yazd were selected. Then an example of Tabriz and a similar sample were selected from the Yazd Bazar and similarities, differences in the tables were compared. Moreover, the mentioned places were considered from their touristy architecture perspective and their potentiality for attracting tourists The results showed that commercial building in Tabriz and Yazd did not have similar Plans. The studied places in Tabriz have got more centralized plans and are octagonal, but in In Yazd bazaar the plans are more rectangular or roughly square. . The other difference is related to length and width proportion and there are such proportions like ( 3 to 1) and (3 to 2) and (3 to 5) for Tabriz commercial buildings and (1 to 1) and (4 to 1) for Yazd commercial buildings. Also in aspect of their similarities, it is the ceiling structure in both vaults with brick façade. In terms of proportion, the filled and empty spaces proportion is the same for both and they are (2 to 1), (3 to 2) and (5 to 2). From touristy architecture, the results showed that both Tabriz and Yazd enjoy various touristy architectures and have significant potentials for tourist attraction. Manuscript profile -
Open Access Article
7 - Ethics in Tourism is a Prerequisite for the Sustainable Development of Tourism
Maryam Seyednazari Buick Raisi Fatemeh KazemiyehIssue 2 , Vol. 9 , Spring 2022The tourism industry, as the largest and most diverse industry in the contemporary world, has become the primary source of income for many countries. like any other activity, it has many positive and negative effects. Maximize the positive effects to get the maximum ben MoreThe tourism industry, as the largest and most diverse industry in the contemporary world, has become the primary source of income for many countries. like any other activity, it has many positive and negative effects. Maximize the positive effects to get the maximum benefit. In the meantime, the indiscriminate development of tourism in the 1970s and 1980s, was carried out without regard to the principles of sustainability and respect for the environment (both natural and human), led to tourism policymakers at the local, national, and international levels. They seek to find solutions to reduce the adverse effects of tourism. Therefore, a code of conduct or organization for tourism communities should be achieved so that codes can be modified and oblige people to comply with them. Moreover this caused the World Tourism Organization, the most significant international tourism organization in the world, to put the development of tourism ethics codes on its agenda. Manuscript profile -
Open Access Article
8 - Investigating the Factors Affecting Iran's Tourism Industry Through Sustainable Development Approach
Masomeh Lal Sazegar Asadollah Mehrara Mohammad Reza Bagherzadeh Seyed Mehdi AlvaniIssue 2 , Vol. 9 , Spring 2022The purpose of this research is to investigate the factors affecting Iran’s tourism industry with a sustainable development approach. The statistical population in the qualitative research includes experts and specialists in the tourism organization and professors MoreThe purpose of this research is to investigate the factors affecting Iran’s tourism industry with a sustainable development approach. The statistical population in the qualitative research includes experts and specialists in the tourism organization and professors with proficiency in the field of tourism, and the quantitative research comprises the experts of tourism development in the tourism organizations of Iran. The sampling methods in the qualitative and quantitative studies are purposeful and random stratified, respectively. The method of data collection in this research is based on library studies, a review of relevant texts and literature, and field-based and data collection is performed through interviews and questionnaires. Non-probability purposive sampling was applied to select the interviewees, and during this process, experts were tried to have practical experience in addition to theoretical knowledge. The results of the research demonstrate that based on the Dalala technique, the institutional criterion is the most effective and the sustainable human resources index has a very high level of effectiveness, and the criteria of sustainable human resources have the most interactions with other criteria studied. Furthermore, based on the structural equation technique, it was determined that all the identified factors have a significant impact on the development of the tourism industry. Manuscript profile -
Open Access Article
9 - The Relationship between teaching reading strategies to hotel staff and its effects on their attitudes: Learners’ Autonomy, Reading Strategies, and Reading Comprehension
Ashraf Vaziri Hamed BarjestehIssue 4 , Vol. 6 , Autumn 2019The purpose of the present study was to investigate the relationship between teaching reading strategies to hotel staff and its effects on their attitudes: Learners’ Autonomy, Reading Strategies, and Reading Comprehension. To accomplish this object, 130 ESP learne MoreThe purpose of the present study was to investigate the relationship between teaching reading strategies to hotel staff and its effects on their attitudes: Learners’ Autonomy, Reading Strategies, and Reading Comprehension. To accomplish this object, 130 ESP learners were asked to take part in a piloted PET reading comprehension test and two questionnaires on learner autonomy (Spratt, Humphreys, & Chan, 2002), and reading strategies (Mokhtari & Sheorey, 2002). After removing incomplete answer sheets, 106 (82 female and 24 male) acceptable cases were used in statistical analysis. Pearson Product Correlation analysis pointed out a statistically significant relationship between ESP learners’ autonomy and reading strategies. It was also exposed that the participants’ reading comprehension is positively correlated with their reading strategies. Though, a statistically significant relationship was not established between autonomy and reading comprehension. Manuscript profile -
Open Access Article
10 - Investigating the Impacts of River Tourism on the Quality of Life of Citizens (Case study: Gohar rood River of Rasht City, Iran)
Hossein Mousazade Farahnaz Akbarzadeh Hassan MousazadehIssue 2 , Vol. 6 , Spring 2019The development of river tourism depends on river quality, physical characteristics and river landscape, river marginal landscape, safety and financial safety of tourists, creating roads and facilitating tourists to spend leisure time and providing opportunities for wal MoreThe development of river tourism depends on river quality, physical characteristics and river landscape, river marginal landscape, safety and financial safety of tourists, creating roads and facilitating tourists to spend leisure time and providing opportunities for walking on the beach. river tourism is one of the most important subdivisions of the nature tourism as a source for value added and special income for river cities. In this regard, the purpose of this study was to assess the impacts of river tourism on the life quality of citizens of Rasht. For this purpose, 200 questionnaires were distributed among citizens using random sampling method. Data was evaluated using SPSS software. The results showed that the quality of life of Rasht tourist city is moderate so that there is a significant correlation between the development of the tourism by creating new job opportunities and increasing the income of residents, as well as the prosperity of buying and selling real estate to 99%. Manuscript profile
